Attack of the Viral Campaign Ads

  • Posted by Eric
  • April 21, 2006

Subodh gets a short mention in this Wired article about the Simpsons ad:

And, in a rather perplexing spot, an Indian-American candidate for Ohio attorney general, Subodh Chandra, has created a Simpsons-themed toon (.mov) comparing himself favorably to the show’s Indian shopkeeper, Apu.

The article focuses on Nevada’s gubernatorial race, where Jim Gibson’s campaign put up a site with a Star Wars lampooning of his opponent. The viral ad is pro quality and is a sign of things to come. The idea came from Gibson’s campaign host, Load, which will be the amount of money they make when they start a national consultancy producing and distributing such ads.

This should give Chandra even more mileage out of this . Damn I wish I was better at flash…

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April 21st, 2006
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Comment Number:
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Written by:
Renee in Ohio
Posted on:
April 21, 2006 at 8:14 pm

This is a nice writeup about the ad. It includes more comparisons too, like Petro and Blackwell to Itchy and Scratchy.

Here’s some of what the writer says about Subodh:

Chandra is all about comedy, caricatures, music and mayhem. He’s about subversion and self-deprecation — hallmarks of old-time traveling theater troupes that took political messages to the masses. It was a blend of popular culture, satire and propaganda.
…
Contrast that to Dann’s video clip on the Ohio Democratic Party’s Web site. A stoic, serious Dann stands in front of the Ohio state flag, presumably speaking truth to power, with sentences like “Lest we forget …” Images of scales in balance, ballot boxes and Gov. Bob Taft circle through.

As Apu once exclaimed: “Shiva H. Vishnu!”

http://www.freetimes.com/modules.php?op=modload&name=News&file=article&sid=3281