In addition to have the most delegates, winning the most states, etc. etc. Neilsen Online reports that Barack Obama’s Web site also had the most unique viewers of video content in March.
| Web Site | Unique Viewers (000) |
Total Video Streams (000) |
Time Spent per Viewer |
| Barack Obama | 518 | 828 | 16 min |
| Hillary For President | 351 | 551 | 4.8 min |
| JohnMcCain.com | 38 | 66 | 1.5 min |
Also kind of interesting is that viewers seem to be loyal to a specific candidate’s site:
Only one percent of viewers watched video content on both Barack Obama’s and Hillary Clinton’s Web sites in March. Across all candidate sites, including John McCain’s, there was virtually no overlap. The findings suggest that campaign Web site videos are attracting loyal viewers who are not necessarily researching all three candidates.
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