Salvation is One Hell of a Brand Builder
Today’s Dispatch Hot Issue poll asks:
Do you believe your religion is the only way to salvation?
I was actually surprised by the results…
58% of respondents answered No either because they haven’t bought into the whole my-religion-is-the-only-true-religion brainwashing crap or, like me, they disagree with the basic premise of the question: that salvation is actually even possible.
Still 42% have totally been sold on the “I am the way the truth and the life no man comes unto the Father but by Me” thing. Say what you want about the Christian church- but you can’t say they don’t have a strong brand and some serious brand loyalty.
42% market share is pretty damn good no matter how you look at it.
